Survival Guide and Skype Session Available to Savvy Digital PR Firms

The advent of digital marketing has thrown traditional industries and digital PR firms of the 20th century on its ear, causing many companies to clean house, switch gears and shift focus on digital media advertising. But with talk of flying drones recently making the news, job security remains shaky in the 21st century. Fortunately there’s hope, help and humor from Suzen Fromstein’s new book Suits and Ladders: Ten Proven Ways to Keep Your Job Safe (with a few jokes thrown in). It is surely the best companion for digital marketing firms nowadays.

5 Emerging Markets for Digital Media

Marketing is a game of oneupmanship, innovation, and game changing. No longer are the traditional means of advertising or marketing working. It has been common knowledge that digital marketing agencies are struggling to keep track of the vast changes in the digital market landscape. Outlets like television commercials and magazine adverts do not necessarily achieve the promotion of a product like they used to. It used to be that there were three channels, then there were twelve and here we are in today’s age with thousands of channels and an extreme fracture of exposure for something that is being marketed.